![]() ![]() It's about being able to reach players wherever they may be, Lord said. "This gives them access to the mobile market at a time when the console market has had a tremendous year," Lord said, "but we're not sure where it's going to go."Īnd it's not just console games that are moving over to mobile devices mobile games are being played on consoles, too. ![]() It's becoming increasingly important for video game companies to make their products accessible in both console and mobile formats, making Activision's move an expensive but necessary one, said David Lord, CEO of JumpStart, a Torrance, California, company focused on educational mobile games for kids.
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